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| INDIA: Marlboro Lights product placement in a Bollywood movies. A recent India study funded by the World Health Organization found that the incident of smoking skyrocketed and the display of Philip Morris and British American Tobacco brands nearly tripled in Bollywood films, following an Indian ban on tobacco ads in other media. The study found that the vast majority of Marlboro product placements occurred in big budget films featuring popular stars. Source: Hemant Goswami | 4/18/06 5:49 PM | Order |
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