Campaign to Address the Global Public Health Impact of
ALTRIA'S FUTURE BREAKUP

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UPDATES

March 27, 2008: Bloomberg: Altria Dims as Overseas Spinoff Gets Marlboro Growth



April 26-27, 2006:
Over 100 groups in 50 countries worldwide made nine demands of Altria/Philip Morris International to ensure that the separation of Philip Morris International and Philip Morris USA does not worsen the global tobacco epidemic.

At rallies in front of Altria's New York City headquarters and outside Altria's 2006 shareholder meeting in East Hanover, New Jersey, youth advocates from around the U.S. and world called on Altria/Philip Morris International to "Give the World a Break!"* Read more

During the Q & A portion of the 2006 Altria shareholder meeting in East Hanover, New Jersey, Lauren Baisden, a youth with Wisconsin's FACT movement, addressed Altria CEO Louis Camilleri. She made a statement on behalf of the youth inside and outside the meeting and the over 100 groups around the world who had signed on to the list of demands of the company. Read the statement & CEO Louis Camilleri's response

February 1, 2007: Essential Action faxed a letter to Altria CEO Louis Camilleri, giving him an opportunity to reconsider his answer and provide a more formal response to the nine demands. Read the letter: html, pdf

February 23, 2007: Even Hurwitz, Philip Morris International's Senior VP Corporate Affairs, faxed a response to Essential Action. Read the letter (pdf)

March 23, 2007: Essential Action faxed a letter to Even Hurwitz, following up on his letter of February 23, 2007. Read the letter: html, pdf

April 15, 2007: Call to governments worldwide to take action to prevent an independent PMI from worsening the global tobacco epidemic is circulated for sign on.

April 19, 2007: Even Hurwitz faxed a second response to Essential Action. Read the letter (pdf)

April 26, 2007: Call to governments is publicly released worldwide. By this date over 150 organizations in 70 countries had signed on to it. Read U.S. press release

During the Q & A portion of the 2007 Altria Shareholder Meeting in East Hanover, New Jersey, Anna White of Essential Action made a statement regarding the call. Read the statement & CEO Louis Camilleri's response

Over 100 youth inside and outside the Altria meeting symbolically "quarantined" the company to prevent the further spread of the toxic pandemic. The next day they continued their demonstration in front of Altria's New York City headquarters. Click here for photos and more information

August 29, 2007: Altria Board of Directors Announces Intention to Pursue the Spin-Off of Philip Morris International

September 27, 2007: Philip Morris International Inc. Files Preliminary Registration Statement on Form 10 in Preparation For Spin-Off

January 29, 2008:
Wall Street Journal: Philip Morris Readies Aggressive Global Push
Business Week: Altria's Split: Where There's Smoke...
Campaign for Tobacco-Free Kids: Philip Morris International Spin-off Should Spur Nations to Take Urgent Action to Reduce Tobacco Use

January 30, 2008: Altria announces exact timing of Philip Morris International spin-off
Essential Action: Altria/Philip Morris Break-up Threatens to Worsen the Global Tobacco Pandemic

March 28, 2008: Philip Morris International spin-off


* A "break" from: tobacco advertising & misleading descriptors like "light" & "mild"; lobbying on Framework Convention on Tobacco Control implementation; lobbying against 100% smokefree places; invoking trade agreements to challenge tobacco control legislation; tobacco smuggling; secrecy about advertising expenditures; secrecy about political contributions & lobbying costs; bogus "youth smoking prevention" programs; smoking & tobacco produce placement in movies and other media.